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Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
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Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
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When opting for an outsourcing program, CIOs should check the reliability, financial stability and reputation of service providers, advices Shailesh Joshi, head of corporate IT at Godrej Industries. Get further outsourcing insights in this resource.
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In this white paper, learn how data mining and statistical analysis can dramatically improve patient care and satisfaction without stretching your budget.
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Access this exclusive resource to learn how you can effectively leverage the BYOD and consumerization of IT trend in order to better support sales and service teams and boost sales. Inside you'll find info about mobile customer relations management, mobile apps for marketing, a guide to selecting apps, and more.
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Automating single-mainframe environments often requires time-consuming and cumbersome script-writing. This resource describes a strategy designed to quickly and easily replace manual methods of mainframe automation.
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In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.
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In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
