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  • Social Media in Government: 5 Key Considerations

    Sponsored by: Hootsuite

    Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.

  • Social Media Education: The New Edge for Success

    Sponsored by: Hootsuite

    Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

  • Marketing Automation Industry Overview

    Sponsored by: Act On

    As ROI from traditional marketing channels continues to erode, modern marketers have turned to new, tech-based methods for attracting customers. The world of marketing automation is growing, and fast. Get the scoop on what it all means in this complimentary whitepaper, Marketing Automation Industry Overview.

  • Five Best Practices for Achieving Social Media ROI

    Sponsored by: Act On

    A marketer's best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we'll cover five best practices to help you do just that.

  • An Exploration into the Impact of Middle-Mile Optimization on Content Delivery Bottlenecks

    Sponsored by: Limelight Networks, Inc.

    Consult the following informative white paper to uncover a tried and true content performance solution that focuses on middle-mile optimization. Explore the benefits of middle-mile technologies, how real companies are leveraging this kind of acceleration and more.

  • 7 Reasons Leading Companies Manage their APIs in the Cloud

    Sponsored by: Mashery

    Discover 7 reasons why leading companies manage their APIs in the cloud and gain the opportunity to expand your company's relationships with customers in new, ultra-relevant contexts.

  • 5 Ways Marketing Automation Can Optimize & Grow Your Business

    Sponsored by: Act On

    Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

  • Real-Time Marketing: Go Beyond the Buzz

    Sponsored by: Hootsuite

    Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act On

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Make Your Social #Failproof

    Sponsored by: Hootsuite

    Many businesses are eager to jump into social media, due to the promise of better relationships with customers, more sales, and increased brand awareness. But if you take the plunge before you're fully prepared, you could be in for some serious tidal waves.

About the CRM Research Library

The CRM Research Library is a powerful resource available to CRM decision makers. Search and browse through a vast database of vendor and analyst white papers, case studies, webcasts, and product information to help you expand your knowledge on a variety of CRM-related topics including business intelligence, web analytics, knowledge management, BPM, and CRM strategies.

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