WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
WHITE PAPER:
View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.
WHITE PAPER:
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
WHITE PAPER:
Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences.
WHITE PAPER:
This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
WHITE PAPER:
This brief whitepaper shines light on one CRM infrastructure platform, and the 10 benefits your business could enjoy from a system like this. Access now to see what competitive CRM advantages can help your company's growth.
WHITE PAPER:
In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.