eTrade White Papers

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Gartner Magic Quadrant: Selecting a vendor
sponsored by IBM
WHITE PAPER: The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors.
Posted: 17 May 2012 | Published: 03 Nov 2011

IBM

Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER: The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Revamp Retail Transactions with Omni-Channel Technology
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014

Toshiba

PCI DSS Success: Archiving Compliance and Increasing Web Application Security
sponsored by Citrix
WHITE PAPER: This paper elaborates on the changing nature of the PCI DDS landscape and its requirements. It also identifies applicable application network compliance solutions from Citrix Systems Inc..
Posted: 19 Sep 2008 | Published: 18 Sep 2008

Citrix

Whitepaper: Meet the Real Lean Portal
sponsored by Backbase
WHITE PAPER: This in-depth resource explores how a lean portal can help your organization trim the operational fat and deliver the kinds of experiences that customers crave. Read on to learn key differences between lean portals and suites, and uncover the benefits of "going lean."
Posted: 25 Sep 2013 | Published: 30 Jun 2013

Backbase

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Self-Service That Really Serves
sponsored by Oracle Corporation
WHITE PAPER: To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Oracle Corporation

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
sponsored by Oracle Corporation
WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
Posted: 26 Apr 2011 | Published: 26 Apr 2011

Oracle Corporation

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion
sponsored by WebTrends
WHITE PAPER: In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends