Customer Analytics White Papers

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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

A fresh approach to analyzing massive amounts of event-level data
sponsored by Looker
WHITE PAPER: This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
Posted: 16 May 2014 | Published: 31 Jan 2014

Looker

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Increase Your Web Performance Now
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper addresses the issues with website performance and how you can ensure that you deliver only the fastest content to your consumers.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

Limelight Networks, Inc.

Growing Market Share in a Highly Competitive Financial Services Industry
sponsored by Keynote Systems
WHITE PAPER: Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user.
Posted: 23 Jan 2005 | Published: 01 Jan 2004

Keynote Systems

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

Five Questions to Ask When Evaluating Web Data Extraction Options
sponsored by Connotate
WHITE PAPER: Consult this white paper to discover 5 important questions to consider when choosing a Web data extraction solution. Also discover various vendors how they compare to each other.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate

The Customer Service Balancing Act
sponsored by Jive Software
WHITE PAPER: New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Jive Software

The Business of Social Business
sponsored by IBM
WHITE PAPER: The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.
Posted: 15 Nov 2013 | Published: 15 Nov 2013

IBM