Marketing Reports

EGUIDE: In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.

Posted: 19 Aug 2013 | Published: 19 Aug 2013

EGUIDE: There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.

Posted: 26 Jul 2013 | Published: 26 Jul 2013

WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.

Posted: 08 Apr 2014 | Published: 08 Apr 2014

WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.

Posted: 07 Apr 2014 | Published: 07 Apr 2014

WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.

Posted: 01 Apr 2014 | Published: 01 Apr 2014

EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.

Posted: 24 Mar 2014 | Published: 24 Mar 2014

WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.

Posted: 02 Mar 2014 | Published: 30 Jun 2013

WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.

Posted: 01 Mar 2014 | Published: 28 Feb 2013

WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

Posted: 28 Feb 2014 | Published: 28 Feb 2014

WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.

Posted: 26 Feb 2014 | Published: 26 Feb 2014

WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.

Posted: 20 Feb 2014 | Published: 20 Feb 2014

WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.

Posted: 19 Feb 2014 | Published: 31 Aug 2013

WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.

Posted: 18 Feb 2014 | Published: 30 Nov 2013

EGUIDE: In this e-guide, our experts sit down with Forrester analyst Zach Hofer-Shall and other industry authorities as they explore how you can address the challenges of CEM. Also inside, find 10 tips for improving customer experiences.

Posted: 29 Jan 2014 | Published: 29 Jan 2014

WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.

Posted: 19 Dec 2013 | Published: 31 Jan 2012

WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."

Posted: 26 Nov 2013 | Published: 31 May 2013

WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.

Posted: 13 Nov 2013 | Published: 13 Nov 2013

EGUIDE: In this expert e-guide, learn how to craft a social media strategy that delivers undeniable results – and how to choose the tools that make the most sense for your business, so you can reach potential employees, customers, and partners.

Posted: 05 Nov 2013 | Published: 05 Nov 2013

WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.

Posted: 23 Oct 2013 | Published: 31 Dec 2011

VIDEO: Many marketing teams struggle with the inability to access the data they need quickly and easily. Watch this video to learn about a data visualization software that can help you gather, analyze, and present marketing data to solve your most pressing business questions.

Posted: 11 Oct 2013 | Premiered: 10 Jul 2013

WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.

Posted: 27 Sep 2013 | Published: 30 Apr 2013

EBOOK: In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability.

Posted: 03 Sep 2013 | Published: 30 Apr 2013

EBOOK: Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM.

Posted: 29 Aug 2013 | Published: 29 Aug 2013

WHITE PAPER: Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.

Posted: 25 Jul 2013 | Published: 31 Oct 2012

WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.

Posted: 23 Jul 2013 | Published: 31 Oct 2012