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MarketingResearch

  • Reboot Your Organization For Modern Marketing

    Sponsored by: Box

    The following report will intends to introduce CMOs to the concept of a marketing operating system—an organizational framework that will enable CMOs to develop more flexible and more customer-aware marketing teams.

  • Build for Change – the Risk of Customerpocalypse

    Sponsored by: ComputerWeekly.com

    The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.

  • Five Problems Marketers Face Today

    Sponsored by: Box

    Access the following white paper to explore the top 5 challenges that cause big headaches for marketers and what you can do to overcome these all-too-common ailments.

  • Marketing Project Management Buyers Guide

    Sponsored by: AtTask

    25% of creative teams not tracking projects at all, and 50% of teams not using project management software. This whitepaper discusses essential deciders in choosing a management software solution to help you decide on a product.

  • How ATB Financial Got Back to Being Creative

    Sponsored by: AtTask

    ATB Financial's marketing team relied heavily on email and spreadsheets to manage projects and employee tasks, resulting in poor communication and unnecessary employee stress. This video shows how ATB Financial decided on a project management software solution that streamlined their workflow and synchronized communication between team members.

  • What's Changing in the World of Work?

    Sponsored by: IBM

    Social, mobile, analytics, and cloud computing are drastically changing the way work gets done across the enterprise. So what tools and strategies can you leverage to make sure your workforce reaps the most benefits from this nexus of forces? View this white paper to discover how to create and manage a more efficient, empowered workforce.

  • Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience

    Sponsored by: Infor

    Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.

  • From Campaigns to Engagement: Moving Past the Status Quo

    Sponsored by: Infor

    Find out why organizations need to adopt various forms of communication and content for each and every decision stage and channel in order to fuel revenue growth and customer satisfaction

  • Giving Customers What They Want, When They Want It

    Sponsored by: Infor

    Find out which key characteristics collectively create the most effective customer experience.

  • 6 Quick Tips For Warmer Leads and Shortened Sales Cycles

    Sponsored by: Invenio Marketing

    Nearly every company -- both B2B and B2C -- has room to improve when it comes to the sales cycle. No matter how you'd like to improve the sales process, this white paper can help you with six tips to generate more qualified leads and close more sales.

  • Worldwide Application-to-Peer SMS Markets: An Analysis

    Sponsored by: StrikeIron

    While there are many forms of communication via mobile devices, including messaging apps, email, and mobile apps, how does the tried-and-true SMS hold up for CRM and marketing? This research report from Portio Research explores the worldwide application-to-peer SMS market, and speculates what the future will hold in the next few years.

  • A Quick-Start Guide to Deploy an SMS Strategy for Business

    Sponsored by: StrikeIron

    SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.

  • Using SMS for Marketing: A Beginner’s Resource

    Sponsored by: StrikeIron

    One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).

  • Accelerating Digital Marketing

    Sponsored by: ComputerWeekly.com

    This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.

  • Give Small Business What It Needs

    Sponsored by: Datto, Inc.

    This whitepaper describes how MSPs can break into the small business market by offering business continuity solutions that touch on the 5 areas that are most important to small businesses.

  • Microsoft Dynamics CRM Release Preview Guide

    Sponsored by: Microsoft India

    In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

  • VIDEO MARKETING: THE BUYER’S GUIDE TO ONLINE VIDEO PLATFORMS

    Sponsored by: Limelight Networks, Inc.

    This buyer's guide gives an introduction to online video platforms and highlights the benefits, challenges and capabilities of such solutions.

  • Improve Customer Experience through Personalization

    Sponsored by: Hewlett-Packard Company

    In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.

  • Improving Multichannel Marketing with Optimization

    Sponsored by: SAS

    The following white paper explores the importance of optimization when it comes to identifying the most effective channel to reach your customers regardless of location or channel. Also gain access to 7 steps to take to optimize your marketing strategies and much more.

  • How Digital Asset Management Is Key to Marketing Operations Management

    Sponsored by: SAS

    The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.

  • How to start, refine and improve your social media business strategy

    Sponsored by: ComputerWeekly.com

    This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.

  • Sales reps: Improve productivity, get customer data you need

    Sponsored by: Salesforce Data.com

    The Bottom Line: Nucleus Research looked at the solution costs, revenue gains and productivity improvements to quantify the return on Tableau's investment in its deployment of Salesforce Data.com. Download the case study for all the details.

  • Global Brand Management

    Sponsored by: OpenText

    The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.

  • Marketing Automation Software Buying Considerations

    Sponsored by: Act On

    In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.

  • Social Media: A Unified Strategy for Success

    Sponsored by: Hootsuite

    In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

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