Marketing Research
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The SAP Acquisition of Crossgate Has the Potential to Rock B2B Markets
Sponsored by: SAP America, Inc.This expert Gartner analyst report discusses SAP's acquisition of Crossgate, its long-ranging consequences on B2B solutions, and the way organizations use B2B.
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Are You Ready For Business Success? Learn How To Drive Higher Shareholder Returns
Sponsored by: SuccessFactorsWatch this webcast to learn how you can leverage your HR resources to create excess shareholder return and command a leading position in your marketplace.
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Must have Tools and Techniques to Optimize the Sales Pipeline and Win more Deals Webcast
Sponsored by: SAP America, Inc.In this webcast, Vantage Point Performance’s Michelle Vazzana will reveal how to coach your reps to better performing pipelines. Watch this now and learn three classic errors in pipeline management and how to avoid them, proven best practices for managing a sales pipeline, a foolproof framework for conducting pipeline coaching sessions and more.
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Tips and Tricks to Stay Out of the Spam Folder
Sponsored by: SendGridFind out how you can optimize email delivery with a cloud-based platform designed ensure that each one of your emails is delivered straight to the inbox. Gain expert tips for how to avoid spam triggers, design appealing emails and leverage transactional emails to promote customer engagement.
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From Cold to Client in 5 Easy Steps
Sponsored by: GFI MAXLearn how to grow your managed services business with the use of a strategic marketing plan. This white paper outlines five steps to expand your clientele.
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Let Go of Your Brand – Dare You!
Sponsored by: Quark SoftwareThis comprehensive webcast discusses brand management, the problems associated with current processes, and tips for improving your strategies.
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Free 30-Day Trial: Quark Brand Manager
Sponsored by: Quark SoftwareAccess this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager. 40 users included (additional users available).
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Making the Case for Brand Management
Sponsored by: Quark SoftwareThis paper details why a brand management tool can efficiently streamline your print and digital operations for better content management, marketing and brand consistency. Read on to learn how you can implement this tool in your current print and digital operations and gain more control over your brand's day-to-day messages.
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Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
Sponsored by: Infor CRMThis brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
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10 Ways to Simplify Email Delivery for Developers
Sponsored by: SendGridFind out how to prevent ISPs from confusing your legitimate messages with spam and ensure that your emails are promply delivered. Review the top ten reasons you need an email delivery service to guarantee the success of your email program.
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10 Benefits of Configure/Price/Quote software
Sponsored by: Steel BrickThis paper explains the benefits of Configure/Price/Quote (CPQ) tools, including faster and more accurate sales engines as well as improving performance and revenue.
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Research Report: How to advance sales with Configure/Price/Quote tools
Sponsored by: Steel BrickRead this analyst report to gain more insight on configure/price/quote (CPQ) technology and how it is greatly effecting company performance.
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CPP Successfully Creates a Single Customer View with an Enterprise-wide MDM Solution
Sponsored by: DataFlux CorporationThe leading international marketing services organization implements DataFlux MDM Solution to power enterprise data management initiatives.
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Data Quality: A Survival Guide to Marketing
Sponsored by: SAP America, Inc.Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF
Sponsored by: Oracle CorporationThis IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
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Executive Dialogue: Finding Customer Loyalty in a Multichannel World
Sponsored by: Oracle CorporationLoyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Sponsored by: Epicor Software CorporationThis document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
