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  • The Fourth of Five Truths for Tomorrow’s Marketer

    Sponsored by: SDL

    Uncover the 3 questions you must ask yourself to find out if your company is ready to make localization strategy a top priority.

  • Three Reasons Every Business Needs to Be Multilingual

    Sponsored by: SDL

    In an increasingly global market, speaking to customers in their language is essential. It helps acquire new customers, increase sales, and strengthen existing relationships. View this infographic to discover the top 3 reasons every business needs to become multilingual.

  • New CRM Technology Empowers, Saves Time, and Improves Efficiency

    Sponsored by: Microsoft India

    Siloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.

  • New CRM Technology Empowers, Saves Time, and Improves Efficiency

    Sponsored by: Microsoft India

    iloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.

  • IT Services Company Improves CRM Efficiency, Enhances Productivity by More Than 50 Percent

    Sponsored by: Microsoft India

    Godrej Infotech Ltd (GITL), an IT consulting and software services provider, was relying on an in-house developed CRM system that was becoming more and more difficult to support. This case study explains how GITL implemented a new technology that provided easier access to customer information with customized dashboards and detailed reports.

  • 6 Quick Tips For Warmer Leads and Shortened Sales Cycles

    Sponsored by: Invenio Marketing

    Nearly every company -- both B2B and B2C -- has room to improve when it comes to the sales cycle. No matter how you'd like to improve the sales process, this white paper can help you with six tips to generate more qualified leads and close more sales.

  • Worldwide Application-to-Peer SMS Markets: An Analysis

    Sponsored by: StrikeIron

    While there are many forms of communication via mobile devices, including messaging apps, email, and mobile apps, how does the tried-and-true SMS hold up for CRM and marketing? This research report from Portio Research explores the worldwide application-to-peer SMS market, and speculates what the future will hold in the next few years.

  • A Quick-Start Guide to Deploy an SMS Strategy for Business

    Sponsored by: StrikeIron

    SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.

  • Using SMS for Marketing: A Beginner’s Resource

    Sponsored by: StrikeIron

    One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).

  • Accelerating Digital Marketing

    Sponsored by: ComputerWeekly.com

    This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.

  • Give Small Business What It Needs

    Sponsored by: Datto, Inc.

    This whitepaper describes how MSPs can break into the small business market by offering business continuity solutions that touch on the 5 areas that are most important to small businesses.

  • The Dynamic Sales Team: Transforming the Way Organizations Sell

    Sponsored by: Microsoft India

    In this white paper, learn how to maintain a consistent, compelling relationship with your customers by transforming the way you approach marketing, sales, and service. Explore how trends such as cloud, mobile social, big data, and analytics are impacting sales, and learn how to achieve the four key characteristics of a dynamic sales team

  • Microsoft Dynamics CRM Release Preview Guide

    Sponsored by: Microsoft India

    In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

  • VIDEO MARKETING: THE BUYER’S GUIDE TO ONLINE VIDEO PLATFORMS

    Sponsored by: Limelight Networks, Inc.

    This buyer's guide gives an introduction to online video platforms and highlights the benefits, challenges and capabilities of such solutions.

  • Improving Multichannel Marketing with Optimization

    Sponsored by: SAS

    The following white paper explores the importance of optimization when it comes to identifying the most effective channel to reach your customers regardless of location or channel. Also gain access to 7 steps to take to optimize your marketing strategies and much more.

  • How Digital Asset Management Is Key to Marketing Operations Management

    Sponsored by: SAS

    The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.

  • How to start, refine and improve your social media business strategy

    Sponsored by: ComputerWeekly.com

    This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.

  • Sales reps: Improve productivity, get customer data you need

    Sponsored by: Salesforce Data.com

    The Bottom Line: Nucleus Research looked at the solution costs, revenue gains and productivity improvements to quantify the return on Tableau's investment in its deployment of Salesforce Data.com. Download the case study for all the details.

  • Transforming business at the intersection of marketing and technology

    Sponsored by: ComputerWeekly.com

    Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.

  • Global Brand Management

    Sponsored by: OpenText

    The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.

  • Marketing Automation Software Buying Considerations

    Sponsored by: Act On

    In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.

  • Social Media: A Unified Strategy for Success

    Sponsored by: Hootsuite

    In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

  • 5 Ways Marketing Automation Can Optimize & Grow Your Business

    Sponsored by: Act On

    Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act On

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Best Practices for a Lead Management Strategy

    Sponsored by: Act On

    Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?

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