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  • How Digital Asset Management Is Key to Marketing Operations Management

    Sponsored by: SAS

    The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.

  • How to start, refine and improve your social media business strategy

    Sponsored by: ComputerWeekly.com

    This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.

  • ROI Case Study: Boost Sales, Manage Customer Data

    Sponsored by: Salesforce - Data.com

    The Bottom Line: Nucleus Research looked at the solution costs, revenue gains and productivity improvements to quantify the return on Tableau's investment in its deployment of Salesforce Data.com. Download the case study for all the details.

  • Social Media for Lead Generation

    Sponsored by: Act On

    This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.

  • Social Media: A Unified Strategy for Success

    Sponsored by: Hootsuite

    In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

  • Marketing Automation Industry Overview

    Sponsored by: Act On

    As ROI from traditional marketing channels continues to erode, modern marketers have turned to new, tech-based methods for attracting customers. The world of marketing automation is growing, and fast. Get the scoop on what it all means in this complimentary whitepaper, Marketing Automation Industry Overview.

  • Five Best Practices for Achieving Social Media ROI

    Sponsored by: Act On

    A marketer's best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we'll cover five best practices to help you do just that.

  • 5 Ways Marketing Automation Can Optimize & Grow Your Business

    Sponsored by: Act On

    Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

  • Real-Time Marketing: Go Beyond the Buzz

    Sponsored by: Hootsuite

    Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.

  • Transforming business at the intersection of marketing and technology

    Sponsored by: ComputerWeekly.com

    Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act On

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Best Practices for a Lead Management Strategy

    Sponsored by: Act On

    Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.

  • Personalized Marketing Campaigns for Every Customer

    Sponsored by: SDL

    You need to create personalized, relevant, insight-driven, and timely marketing campaigns to successfully engage your customers. Find out how to do just that in this brief video, where you'll learn about a technology that enables you to create customized marketing campaigns that reach customers through a variety of devices and channels

  • What Your Customers REALLY Think

    Sponsored by: SDL

    Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.

  • The Journey to Smarter Commerce: Your customer in context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act On

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

  • Know What Customers Want Before They Do

    Sponsored by: Oracle Corporation

    In this white paper, which features John Lucker, Principal of Deloitte Consulting, learn how to create customer loyalty using data and sophisticated analytics, which, in turn, generate highly customized offers that reflect each customer's preferences, purchase history, and purchasing context.

  • CMO Guide: How to Evaluate Marketing Technology

    Sponsored by: IBM

    The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.

  • Understanding the Millennials

    Sponsored by: SDL

    In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.

  • A Solution to Ensure you Meet your Deadlines

    Sponsored by: Nvidia

    This whitepaper details a solution to allow IT to keep your marketing team productive with the right tools and technologies.

  • Implementing product mix optimization that works

    Sponsored by: Quintiq

    This guide offers insight to help you optimize your product mix and maximize profits.

  • Social Monitoring Tools Give GNC Marketing Muscle

    Sponsored by: IBM

    In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and create "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.

  • User experience: Can your apps increase your value?

    Sponsored by: Hewlett-Packard Limited

    In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.

  • Making Sense of the Chaos: Measuring The Influence of Social Media

    Sponsored by: IBM

    In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.

  • Magic Quadrant for Multichannel Campaign Management

    Sponsored by: IBM

    Digital marketing continues to fuel the multichannel campaign management market. In this informative report, find a market analysis and key definitions, learn about Magic Quadrant for Multichannel Campaign Management, read a thorough vendor comparison review, and more.

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