More than "Just CRM" : 4 Keys to Optimizing Long-Term Loyalty and Revenue
sponsored by IBM
CRM applications alone are insufficient for achieving great customer relationships. They lack important functionality, don’t include all necessary data, and may not inherently differentiate a company’s ability to understand and delight its customers.
That’s why companies that want to outperform the competition need to complement their core CRM applications with four key capabilities: business analytics, predictive analytics, collaboration and integration.
Read this concise ebook to better understand why these four complementary capabilities are so important for success in today’s competitive, hyper-connected markets.
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