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CRM applications alone are insufficient for achieving great customer relationships. They lack important functionality, don’t include all necessary data, and may not inherently differentiate a company’s ability to understand and delight its customers.

That’s why companies that want to outperform the competition need to complement their core CRM applications with four key capabilities: business analytics, predictive analytics, collaboration and integration.

Read this concise ebook to better understand why these four complementary capabilities are so important for success in today’s competitive, hyper-connected markets.


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