The future of mobile CRM
When it comes to customer relationship management (CRM) in 2012, the spotlight really will be on the customer. Analysts predict that mobile CRM, CRM analytics, customer experience management (CEM) and the integration of social media data will be key trends in the upcoming year.
In this expert e-guide, find out how social and mobile CRM are changing the CRM landscape. Readers also will find out how creative companies are making broader use of smartphones than just e-mail, phone and mobile CRM software.