EGUIDE:
Customers' shopping habits were changing long before the coronavirus pandemic accelerated the e-commerce boom. In this 18-page buyer's guide, Computer Weekly looks at the tech innovations retailers are using to adapt and better serve customers.
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
EZINE:
In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now.
EVENT:
In this week's Computer Weekly, we talk to department store John Lewis about working with tech startups to improve its multichannel retail strategy. As PC sales slump, we hear from companies moving to non-Windows devices. And the final part of our buyer's guide to data management looks at the benefits of predictive analytics.
EZINE:
In this week's Computer Weekly, we go behind the scenes of John Lewis's £40m e-commerce transformation plan to find out how to target the digital customer. Starbucks' European CIO talks about the coffee chain's IT strategy. And we evaluate three big suppliers' plans for virtualised networking. Read the issue now.
WHITE PAPER:
Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
WHITE PAPER:
This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.
