WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
EBOOK:
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
EGUIDE:
In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
EGUIDE:
Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
WHITE PAPER:
This white paper will help you understand the role of data quality in developing profitable customer relationships. Gain insight into the strategies and technologies that can help you get the most from your customer-facing systems.
EGUIDE:
In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
EBOOK:
This ebook discusses 23+ stories about how you can use BPM, decision management, SOA and application infrastructure including virtualization and cloud to achieve business agility.
WHITE PAPER:
This paper reveals key insights into what actually drives customer advocacy, as well as what grocers can do to improve the level of advocacy among their customer populations.
WHITE PAPER:
In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
EBOOK:
Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
