EBOOK:
How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
EZINE:
In this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.
ANALYST REPORT:
This report from Forrester Research examines why and how mobility is becoming the foundation for customer engagement and offers key recommendations to help CIOs find mobile engagement success.
CASE STUDY:
KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.
EGUIDE:
Customers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.
EBOOK:
In this handbook, consultant Steve Robins explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, executive editor Lauren Horwitz writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers.
EGUIDE:
In this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.
EGUIDE:
This expert e-guide describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
EGUIDE:
Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
