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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
 | White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
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Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
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The Science and Art of Selling
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
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Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
| Presentation Transcript: | Posted: 05 Oct 2009
| | Published: | 05 Oct 2009 | |
Summary: |
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Spotfire for CRM: Supercharge Your Sales and Marketing Analysis - Vendor Webcast
sponsored by TIBCO Spotfire Division
 | Webcast: | Posted: 11 Sep 2009
| | Premiered: | Available On Demand | | | Speaker: |
Tim Wormus, Product Marketing Manager, TIBCO Spotfire
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Summary: |
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis - Vendor Podcast
sponsored by TIBCO Spotfire Division
 | Podcast: | Posted: 11 Sep 2009
| | Premiered: | 10 Sep 2009 | | | Speaker: |
Tim Wormus, Product Marketing Manager, TIBCO Spotfire
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Summary: |
This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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The Virtual Presenter's Series: Start Right. Design Right. Present Right.
sponsored by Citrix Online
| Webcast: | Posted: 21 Aug 2009
| | Premiered: | Available On Demand | |
Summary: |
View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
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9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 19 Aug 2009 | |
Summary: |
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
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Improving Marketing Measurements, Operations, & ROI
sponsored by Citrix Online
| Webcast: | Posted: 21 Aug 2009
| | Premiered: | Available On Demand | |
Summary: |
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
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It's Time to "Go Commando": The Birst Sales Survival Guide for 2009
sponsored by Birst
| White Paper: | Posted: 19 Jun 2009
| | Published: | 19 Jun 2009 | |
Summary: |
Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
| White Paper: | Posted: 19 Sep 2008
| | Published: | 19 Sep 2008 | |
Summary: |
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
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SEE: Related Topics