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10 Quick Wins for Sales & Marketing
sponsored by ZoomInfo
 | eBook: | Posted: 09 Nov 2009
| | Published: | 09 Nov 2009 | |
Summary: |
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
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9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 19 Aug 2009 | |
Summary: |
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
| White Paper: | Posted: 04 Nov 2009
| | Published: | 02 Nov 2009 | |
Summary: |
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
| White Paper: | Posted: 29 Oct 2009
| | Published: | 02 Jun 2009 | |
Summary: |
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
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Addressing the challenges of implementing a customer-centric strategy
sponsored by Infor CRM
| White Paper: | Posted: 05 Dec 2008
| | Published: | 05 Dec 2008 | |
Summary: |
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
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Advent Portfolio Exchange Demo
sponsored by Advent Software, Inc
 | Software Demo: | Posted: 10 Aug 2009
| | Published: | 01 Jul 2008 | |
Summary: |
Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
| Case Study: | Posted: 20 Feb 2009
| | Published: | 20 Feb 2009 | |
Summary: |
To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
| Case Study: | Posted: 09 Oct 2009
| | Published: | 30 Sep 2009 | |
Summary: |
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times - Vendor Webcast
sponsored by SAP America Inc
 | Webcast: | Posted: 08 Jul 2009
| | Premiered: | Available On Demand | | | Speakers: |
Ed Miller, President, CIMdata
Hans Thalbauer, VP Application Solution Management SAP PLM, SAP
Martin Bachman, Solution Manager SAP PLM, SAP
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Summary: |
This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
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Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times - Podcast - Vendor Podcast
sponsored by SAP America Inc
 | Podcast: | Posted: 24 Jul 2009
| | Premiered: | 24 Jul 2009 | | | Speakers: |
Ed Miller, President, CIMdata
Hans Thalbauer, VP Application Solution Management SAP PLM, SAP
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Summary: |
This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
sponsored by Citrix Online
| Case Study: | Posted: 21 Aug 2009
| | Published: | 23 Mar 2009 | |
Summary: |
This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
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Business Wire hosts award-winning events for client education with GoToWebinar
sponsored by Citrix Online
| Case Study: | Posted: 21 Aug 2009
| | Published: | 24 Jun 2009 | |
Summary: |
Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
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Chill Factore Video Case Study
sponsored by Microsoft
| Case Study: | Posted: 30 Jul 2009
| | Published: | 30 Jul 2009 | |
Summary: |
The Chill Factore is a unique indoor snow venue located in the northwest of England. Watch this video case study and discover how Microsoft Dynamics CRM has not only enhanced Chill Factore's relationship with it's customers, but also assisted in developing a more targeted marketing strategy.
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CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs
sponsored by Pivotal CRM, a CDC Software solution
| White Paper: | Posted: 20 Feb 2009
| | Published: | 20 Feb 2009 | |
Summary: |
This paper explores core principles companies can use to help them select a CRM system.
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SEE: Related Topics