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A solid CRM system is one of the cornerstones in company competitiveness by enabling companies to better interact with and understand their customers' preferences and fulfill service more efficiently.

But today, CRM systems abound in the marketplace, and not all are created equal, leaving organizations with questions such as: "Which system makes sense in my technology/staffing/budget environment?” and "How can I promote cleaner data?"

That's why, in our new e-guide, CRM Systems Face Off: Why your Choice Matters, we asked Geneva Stephens, Program Manager at Delta Airlines for advice.

Complete our brief survey now about your own CEM and CRM strategies to gain immediate access to this e-guide.

Vendor:
TechTarget
Posted:
May 19, 2021
Published:
Nov 3, 2015
Format:
HTML
Type:
Resource

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