Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era

Within the 78 companies in a recent merchandise study, the following 3 key challenges are top concerns for optimization:

88% of companies indicate that pricing has become more important
54% of companies are looking to tailor their assortments to certain customers
32% of companies indicate a need to increase gross margin

It is clear that a rethinking of merchandising is underway.

In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.

Vendor:: IBM
Posted:: Feb 8, 2021
Published:: Apr 29, 2014
Format:: HTML
Type:: eBook

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