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ABSTRACT:

The explosion of social media, Web, and mobile technologies has significantly changed the way customers purchase products and services and interact with companies. While the goals of connecting to customers and building loyalty have remained the same, the tactics of achieving them have changed.

New communication portals present opportunities for organizations to increase outreach, build long term relationships, engage with customers on a more personal level and measure the success of these initiatives.

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.

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