As CRM professionals know, every customer interaction offers many opportunities, such as increasing loyalty, reducing churn and cross-selling. But how do you develop a strategy to efficiently leverage interactions with customers across your entire organization?
This podcast offers expert advice for making the most out of customer interactions and discusses how to develop a winning strategy that will increase efficiency -- and the bottom line.
In this podcast, listeners will:
* Find out how leveraging customer interactions can directly impact the bottom line – and why it’s critical to understand customers today
* Get tips on how to affordably turn the contact center into a profit center
* Learn the importance of online communities, and why it's often easier to interact with users via social media and communities rather than email
* Hear advice for measuring the impact of programs and determining which department should lead customer interaction programs
CRM Research Library
