CRM Research Library

In this podcast, listeners will hear a vendor-neutral, executive overview of in-database analytics technology from independent expert Rick Sherman. Find out how the technology works -- and how companies are leveraging it for improved operational efficiency and other business benefits. Get advice on how to calculate ROI for the technology and hear Sherman's expert advice on how to build a business case for in-database analytics at your organization. This podcast will help both business and IT professionals get up to speed quickly on a technology that's changing the way many companies approach analytics. In this eight-minute podcast listeners will learn:

• What in-database analytics is and how it works
• How companies use in-database analytics
• Real-life examples of how to leverage in-database analytics and business problems it can solve
• If in-database analytics is made to replace or augment existing technology
• How to make a business case for in-database analytics