CRM Research Library

Facing rapid growth, U.S. Dynamics Field Sales needed a sales force automation tool that would map to the team's unique solution-selling process and drive adoption among sales staff. Working with Microsoft® IT, U.S. Dynamics Field Sales deployed Microsoft Dynamics® CRM and integrated it with its legacy customer relationship management system, providing the team with greater flexibility and an improved user experience, while laying the groundwork for enterprisewide adoption. With Microsoft Dynamics CRM as a service, Microsoft IT provides administration and support, enabling U.S. Dynamics Field Sales to benefit from a low total cost of ownership. Compared to managing the solution on its own, Microsoft Dynamics CRM as a service helped the field sales team reduce deployment time by 67 percent, lower administrative and support costs by 82 percent, and achieve greater business agility.