According to experts, interest in self-service technology is growing, despite the down economy and cuts in spending. In this podcast, John Ragsdale, Research Director with the Service and Support Professionals Association (SSPA), offers insight into the self-service technology market and give tips for using self-service technology effectively. Ragsdale also discusses best practices for building a business case for self-service and explains how to get upper-management support for a self-service technology initiative.
Ragsdale also covers:
- How self-service technology can help reduce costs
- How self-service can improve customer satisfaction
- How to monitor ROI for self-service technology
CRM Research Library
