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ABSTRACT:

This brochure walks you through the process of quantifying responses to open-ended survey questions for faster and more meaningful statistical analysis with SPSS Text Analysis for Surveys. The words people use to answer a question tell you a lot about what they think and feel. That's why you include open-ended questions in your surveys. They provide more varied and detailed information than closed-ended questions do. Traditionally, categorizing or "coding" survey text responses has been time-consuming, tedious, and expensive, often limiting your ability to unlock the full value of these responses.

With SPSS Text Analysis for Surveys, you can quantify text responses for analysis along with other survey data--thoroughly, reliably, and quickly. Best yet, SPSS Text Analysis for Surveys is easy to use--even if you haven't performed text analysis before. It automates the process, while still allowing you to intervene manually to refine your results. You never lose control of the categorization process.

With SPSS Text Analysis for Surveys you can:

  • Identify major themes without reading responses word for word
  • Distinguish between positive and negative comments easily
  • Use pre-built categories for customer, product and employee satisfaction surveys
  • Create categories or "code frames" more quickly
  • Categorize or "code" responses more consistently
  • Save money by eliminating or reducing your reliance on outside services
  • Save time--and make results more consistent-- by reusing categories in ongoing or similar surveys
  • Increase satisfaction with survey results
Read this brochure to find out more about SPSS Text Analysis for Surveys and how it makes both qualitative and quantitative analysis simpler and more effective.

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