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ON DEMAND WEBCAST!
Mashing It Up With CRM
sponsored by SERENA Software, Inc.
Premiered:  Available On Demand
Format:  Multimedia
Type:  Webcast
Language:  English



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ABSTRACT:
Organizations are often limited in their ability to bring together and consolidate disparate pieces of information between SOA applications. This is primarily because they are unable to utilize data mashups effectively to reduce the complexity of SOA processes and transactions. This Webcast explores the importance of mashups for improved interactions between SOA applications.

This Webcast explores how mashups can be used to build out the human, process and system workflows and interactions between SOA and other applications. Learn how to set up services between two SOA applications through a simple drag and drop methodology. Discover how to add workflows or functionality to your Salesforce.com or any other simple application and allow people, system, and organizations to better interact with each other, simplifying processes and enabling transactions.

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Speakers

Summer Ficarrotta
Senior Product Marketing Manager, Serena Software
Summer Ficarrotta is Senior Product Marketing Manager at Serena Software. Intimately familiar with the development of applications and systems, Summer spent the previous nine years designing, developing, managing, and implementing business mashups and business process software at Serena and TeamShare. She holds a B.S. in Mathematics from Georgia College and State University, an MS in Computer Information Systems from Troy State University, completed PhD coursework in Computer Science at North Carolina State University, and is a Certified Scrum Master.

Tim Zonca
Director of Product Marketing, Serena Software
Tim Zonca is Director of Product Marketing for Serena Business Mashups and IT Process Management applications at Serena, a global leader in Business Mashups and Application Lifecycle Management (ALM). Mr. Zonca has been part of the Serena team since 2003. Prior to Serena, he supported Systems Management, Network Security and Content Management applications and worked at startups and established software vendors such as Platinum Technology and Computer Associates.

Michael Parker
Senior Director, Product Marketing, Serena Software



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Business Process Management | Business Process Management Software | SOA | Web Development | Web Development Tools | Workflow Software

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