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ABSTRACT:
CRM can provide companies of all types and sizes with significant benefits, but only if users adopt it. Therefore, winning over users and obtaining buy-in at all management levels are crucial to the success of any CRM initiative. Front-line salespeople are often the major source of resistance.
The newest solutions from leading software providers, such as Oracle, incorporate many innovations to change this trend. For example, new features let salespeople work the way they want to, reduce their administrative burden and genuinely support personal success in every aspect of the sales process. This white paper discusses user adoption problems in general, followed by an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
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Author
Mike Stevens
Mike Stevens began his career as technical writer in semiconductor manufacturing, and then switched to marketing. At his own Silicon Valley-based agency, he worked with an impressive list of clients, including HP, EMC, Fujitsu, and Microsoft. His primary focus for the last seven years has been enterprise software.
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CRM Research Library
