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Product:  Siperian Master Reference Manager™ (MRM)
Company:  Siperian, Inc.
Type:  Software
Description:  Siperian Master Reference Manager™ (MRM) allows organizations to better identify customers uniquely across all touch points and applications while increasing the accuracy and reliability of customer profile (i.e. reference) data to all systems.

With Siperian MRM, IT teams consolidate and reconcile master reference datafrom disparate systems and share data in multiple modes; batch, scheduled, or real-time. Siperian MRM features a sophisticated rule-based, meta-data driven framework-- Siperian Trust Framework™--which dynamically determines the most reliable customer data, at a cell level, from a myriad of conflicting data sources.
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Related   Products:  CRM Software | Customer Data Integration | Customer Profiles

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