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The CRM Research Library is a powerful resource available to CRM decision makers. Search and browse through a vast database of vendor and analyst white papers, case studies, webcasts, and product information to help you expand your knowledge on a variety of CRM-related topics including business intelligence, web analytics, knowledge management, BPM, and CRM strategies. View the Daily Top 50 Reports to see the most popular IT documents on the hottest CRM topics.

Most Popular Reports

Customer Loyalty
7 Habits of Highly Successful Surveys
  WHITE PAPER | sponsored by: Vovici
CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
  WHITE PAPER | sponsored by: Pivotal CRM, a CDC Software solution
The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation
  WHITE PAPER | sponsored by: Pivotal CRM, a CDC Software solution
Airline Industry
Scandinavian Airlines Modernize Business Intelligence Capabilities While Lowering Costs by Re-using Existing Applications
  CASE STUDY | sponsored by: Micro Focus, Ltd

Sponsored White Papers, Case Studies and Webcasts

Avatars Proven to Increase Advertising Effectiveness
  CASE STUDY | sponsored by: Humanity Interactive
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.


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