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The CRM Research Library is a powerful resource available to CRM decision makers. Search and browse through a vast database of vendor and analyst white papers, case studies, webcasts, and product information to help you expand your knowledge on a variety of CRM-related topics including business intelligence, web analytics, knowledge management, BPM, and CRM strategies. View the Daily Top 50 Reports to see the most popular IT documents on the hottest CRM topics.

Most Popular Reports

Analytic Applications Software
Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance
  WEBCAST | sponsored by: Birst
Test Drive e.Spreadsheet Report Designer to see how easy it is to automate excel reports
  SOFTWARE DEMO | sponsored by: Actuate
Reduce Churn Through Enterprise Feedback Management and Predictive Analytics
  CASE STUDY | sponsored by: SPSS Inc. Worldwide Headquarters
Airline Industry
Scandinavian Airlines Modernize Business Intelligence Capabilities While Lowering Costs by Re-using Existing Applications
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Sponsored White Papers, Case Studies and Webcasts

Avatars Proven to Increase Advertising Effectiveness
  CASE STUDY | sponsored by: Humanity Interactive
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.


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